go video
Video Marketing – being widely discussed
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Video Marketing: Efficient and Effective
Video Marketing is possibly the most effective marketing strategy that you could use right now. If you’ve seen the power of video marketing in action and definitely want to get amongst it, but lack skills, software, equipment or time, then you can always outsource this to a well-priced Video Marketing firm, preferably one that has a variety of good testimonials.
Video Email Marketing is the New old-school Direct Mail
However video email marketing uses new technology to speed, leverage, and automate delivery – plus provide more information in the form of audio and moving images plus text – that is available just using plain printed direct marketing.
Video Testimonials
These days, it’s just not a testimonial unless it’s a video testimonial. People stopped trusting those non-video testimonials on websites long ago – they’re too easy to fake.
YouTube: the new search-engine
(no wonder Google bought YouTube…) Video SEO has even got it’s own term these days – VSEO.
Google Loves Video – Apparently…
Video Marketing does not have to be expensive
Video Marketing does not have to be expensive. Nowadays, even bootstrappers and SMEs can afford video marketing.
Message over Medium
Case in point: Mobile phone video footage is often broadcast on the global television news, if some person at the right place and the right time got an exclusive piece of footage of an important event that the network news crews didn’t capture, with all their fancy equipment.
The point is: If you want to connect with your customers with video marketing, over-producing your video may actually have the opposite effect on your customers.
Spending big bucks for broadcast quality video may be overkill for internet video marketing and video email marketing purposes.
You want your customers to watch your video marketing and think “Wow! I think I’ll even forward this video to my associate!”
Mistakes made by companies using video marketing
A lot of companies who spend a lot of money on video marketing and don’t do it right.
As a result, their prospect loses interest – even if they did view the video.
Automating your Video Email Marketing
google video
Video email marketing can be automated, which has the following benefits for your company:
save on manufacturing and shipping costs
save on staff processing costs
the prospect gets the content instantly
streaming content is secure and very cost-effective
automated content delivery using an autoresponder saves time and money
grow a mailing list of interested leads
What video marketing done correctly should do is bridge the gap between a complete stranger watching your video on the web, and someone who may want to do business with you – right now!
Is Video Marketing Really Starting A Revolution?
Viral video marketing, as opposed to just plan video marketing, is often chosen as a way to promote a site because it is quite easy to accomplish. Viral video marketing is an essential part of your marketing mix.
If you add videos then you have transformed your blog into a video blog marketing machine. Video Blog Marketing is a new trend on the Internet whose time has come. Few people know how to use video blog marketing to sell products or services. Internet videos are so popular right now that even amateur videos are making headlines on websites across the Internet. Utilizing online video marketing is a key business strategy for all internet marketers. Having recently launched a property video portal, I can definitely confirm that internet video marketing is the way to go. Simply put, video marketing, especially viral video marketing, is one of the most effective solutions to promote your product or service that has ever hit the Internet.
Using Videos and Blogs As Internet Strategy to Get Visitors
google videos
Why Use Videos?
Some examples of business videos are:
However with the introduction of Video Sitemap Protocol optimization of videos has been made possible.
5. Upload your vlog file to YouTube or Google Video:
6. Get the embedding code of your uploaded vlog file.
7. Copy the embedding code: Once you upload your vlog file to YouTube or Google Video, copy the embedding code and keep it handy. Deciding on a video host: Check the following
Check out the other videos on the site. Check the File Size Limits: Web video hosting sites have varying limits in the size of the video files they allow you to upload. Generally you’ll have to compress your video before uploading so it meets the file size requirements of the video hosting site. Uploading Formats: What video formats does the site accept? Most web video hosting sites accept multiple video formats, such as Quicktime, Windows Media, MPEG etc. Viewing Formats: What format do the videos on the site play in? Compression Quality: Web video hosting sites will recompress your video before publishing it. Video Downloads: Because of copyright issues, many web video hosting sites do not allow users to download copies of the videos on the site. There are some sites though, such as Google Video, that allow users to save copies of videos to their desktop or portable video player.
Editing Capabilities: Many web video hosting sites now offer editing features. If your video focuses on a niche topic, choose a web video hosting service that serves that niche, else YouTube.
Video Sharing: Most web video hosting services allow you to embed your videos in blogs, on personal web pages, and on sites such as Facebook and MySpace.
Video Player: Some sites will include advertisements next to the video player, or will place a watermark of their logo over part of your video. o Decide on the purpose of your video.
o Use keyword rich title for your videos.
o Add a video sitemap on your website. Sign into Google webmasters to create a Video Sitemap
o Get your video transcribed. Here are some popular Streaming Video formats: WMV (Windows Media Video), QT (QuickTime), and RealVideo (RM).
Video Editing Software
o Jump Cut: An online entry, Jump Cut’s free video editing software allows you to cut video, and add audio, photos, effects and titles right on the web.
Places to Host Your Vlog
Some Video Sharing Sites
o Revver : Revver is a revenue sharing, as well as video sharing, web site. o Google Video : Google purchased YouTube, but it still maintains its own video sharing and search tools.
o Jump Cut : Yahoo!’s entry into the world of social video sharing, Jump Cut offers a sleek online video editing tool, as well as all the bells and whistles for uploading and sharing your videos.
o Yahoo! Video: Yahoo! Video has all the features available on other large video-sharing sites. o Video Egg: Upload your video, share it and, possibly, make money off of it.
